Rahul and the Hutch ad

Need to find out who conceptualized the new Hutch ad about Rahul, the Cricket world cup and a clueless guy who is the winner of the Hutch contest. Unfortunately, the ad is not available on Youtube yet for those who are not in India.

If the ad is supposed to be funny, then I must say that the creator of the ad has a weird sense of humour. I am not sure what he is getting at. Maybe the only reason why the person in the ad cannot recognize Rahul Dravid is because it is World Cup 2011 and the Indian team no longer qualifies for such tournaments.