Greenathon BS

A leading news channel in India - NDTV is indulging in an exercise called Greenathon to supposedly increase awareness about green technology among its viewers. It is a 24 hour long telecast, being called a first in the television history. Indeed it is and IMHO is the biggest bullshit any TV channel has ever produced in the name of environment, awareness, humanity and what not.

I would like to ask the owners of NDTV:

1. How much money did you spend in brainstorming about this program? The money is directly proportional to the amount of night oil burnt.
2. How much money is being paid to the anchors, artists and celebrities performing on this show? Because if it is in name of awareness, I do expect them to perform for free. Otherwise, they are going to take this money, spend it and add to carbon emissions.
3. You gave ads in newspapers, right? How much money/ink/paper/trees could have been saved otherwise?
4. The set looks phenomenal. How much did you spend on lighting and sound? Please remember each paisa saved on these items will add to saving carbon emissions.
5. What about post production e.g. editing the program? How many computers were used to add special effects? Could you have done with switching few off?

It was funny to see:

1. Toyota is one of the advertisers. I know of Toyota as one of the companies that makes cars. Cars burn petroleum products.
2. A senior person from Nokia was on the show asking people to recycle old phones. He should have rather asked everyone to keep using the old phones and buy less of the newer models that Nokia keeps bringing out. Now that would be committing suicide, isn't it?

It is sad that no one seems to understand that this problem is worsened because of consumption beyond what we really need. We ought to pledge for environment by doing one thing we all can - LOWER OUR STANDARD OF LIVING. And that includes watching less television; especially channels like NDTV.